Wu Gang Chops the Tree, 2013. Illustration: Ching-Li Chew.
Like little anthology covers: Pressure DropAs Graham O’Brien, one of Pressure Drop’s three founders explains, anniversary of their labels has its own different image, created ‘not aloof to assignment on a shelf in a canteen shop, or to be identifiable in a fridge, but to say article about anniversary beer and to accolade the drinker who scrutinises it a little added closely.’
Their logo, created by artist Francis Redman, was formed assimilate a apparent characterization for their pilot brewing runs. ‘But we consistently had it in apperception to bandy out the apparent blooming accomplishments for article added illustrative, and to reflect the appearance of anniversary beer.’
Two of the aboriginal labels (Bosko and Pale Fire) were created by O’Brien himself. Since then, application illustrators such as Matt Jeffs and Jake Blanchard, they accept commissioned or begin new images for anniversary beer – ‘like little anthology covers’. Illustrator Ching-Li Chew has been amenable for two: Street Porter and Wu Gang Chops the Tree, based on the willow arrangement and a Chinese adage about a timberline that regrows anniversary time it is cut down. The wraparound characterization can be angry in the duke to appearance the Sisyphean regrowth and chopping down.
The brewery will abide to attending for new illustrators, and may alike accede a baby exhibition of the beer characterization assignment because, says O’Brien, ‘it’s a artistic action account adulatory in its own right.’
Paul Keers, writer, co-founder of the Sediment wine blog, London
First appear in Eye no. 87 vol. 22 2014
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